ETHOS
What is my ethos? How will I develop my credibility? What are my weak points (both body language and content)? How can I overcome these weak points?
PATHOS
What is my pathos? What emotional responses are appropriate given my speech content? How can I foster emotional connection? What emotions do I need to avoid (what emotions are off-limits)?
LOGOS
What is my logical structure?
- Introduction (what is my hook/attention grabber? What is my thesis? How will I transition between my hook and my thesis?)
- Body (what are my three stories? What is my IMAGE/METAPHOR? How will I use repetition to convey my message? What elements of my speech need repetition?
- Conclusion (Will I summarize? Will I expand forward? What will be my concluding remark/last line?)
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